Daily May 23

With Disney+, Disney is looking to set a new high-water mark for ad prices among the major ad-supported streamers.

Additional coverage:

  • Beyond a general optimism to be back in person for Upfront Week, buyers shared their thoughts on what worked and what still needs to happen. More in this Digiday+ Media Buying Briefing.
  • Smaller podcast production companies and creative studios are touting the benefits of custom, longer-form podcast ad formats. But ad buyers from Mediahub, Horizon Media and GroupM primarily prefer buying podcast ads under a minute long. Read more.