Daily May 6

On the final day of the Interactive Advertising Bureau’s four-day NewFronts, TV networks, streaming services and digital video publishers pitched new ad-supported programming and streaming properties. A pair of measurement providers also took the stage, with one looking to sell more than measurement. Read more here.

• Programmatic marketers are contending with plenty of challenges, and they gathered in Palm Springs, Calif, to discuss them at the Digiday Programmatic Marketing Summit.
• Activision Blizzard’s Overwatch League is borrowing a play from the NCAA. Read more here.
• WPP and Epic Games announced a new partnership to help educate WPP agencies and their clients about opportunities for brands in the metaverse.
• According to analysis from Standard Media Index, upfront linear TV inventory is getting pricier, but not necessarily to the advantage of the networks selling it.
• After 10 years of remote-first work, Hands Down Agency talks learnings and what the future of work looks like post-pandemic.