Daily March 28

The Ozone Project wants to be known as more than just a souped-up sales house for some of the U.K’s biggest publishers. Its ambitions are bigger and more nuanced than that. In short, it wants to be a safe haven for premium publishers of all sizes across all markets. To do this, it’s giving publishers the technology and services to grow their own ads businesses. Read more below.

• Here’s a look at The Ozone Project’s strategy to grow.
• The definitive Digiday guide on how publishers are using newsletters.
• Inside Jaja Tequila’s ‘reactive’ approach to advertising as the brand aims to boost brand awareness.
• Why more TV ad dollars aren’t following audiences to digital and social video. More in this Digiday+ Media Buying Briefing.
• TikTok is not an unexplored region for esports organizations in 2021, but even the most prominent teams didn’t take it seriously until relatively recently. More in this Rundown.