Daily June 20

A new partnership between Omnicom Media Group and Walmart Connect is a data-intensive one that also reflects the growing influence of retail media channels as well as media agencies’ expanding footprint in e-commerce.

Additional coverage:

  • Marketers and advertisers can expect to find much of the usual wheeling and dealing when they descend upon the south of France for this year’s Cannes Lions Festival. Read more in today’s Cannes Briefing.
  • In this Cannes Podcast, Philippa Brown, global CEO of PHD and a 15-year veteran of Omnicom, addresses the realities of dealing with scope creep from clients, citing the need to be straightforward and honest when having those discussions.
  • As the media world tries to embrace a vastly changed marketplace, two media agencies are looking themselves in the mirror to determine how to adapt their services to go with this newer, faster flow. Read this and more in today’s Media Buying Briefing.
  • In this week’s edition of Digiday’s DealBook, Google updates its YouTube ad policy, Meta’s Giphy acquisition faces antitrust hurdles in the U.K., fashion platform Zalando takes a stake in media brand Highsnobiety and more.