Daily July 28

Google confirmed what many have speculated: it will further delay phasing out third-party cookies in its Chrome web browser until the second half of 2024.

In this week’s Digiday+ Media Briefing, media editor Kayleigh Barber examines the state of the digital media economy as major tech platforms report quarterly earnings and advertising and commerce businesses remain in flux.
During a time when diversity in advertising still lags, independent agency A—B is leveraging its BIPOC staff to pitch clients.
Covid or allergies? Zyrtec wants to capture attention on the question with its first ad campaign in a decade.
Geopath, an industry-funded organization charged with standardizing and improving the state of measurement for OOH players — traditional and digital in all forms — is feverishly working to advance its measurement to be closer to real-time.

Publishers hope NFTs will increase event revenue, but slow adoption of blockchain tech leaves attendees unsure.
Digiday Guide: How publishers and marketers can use the blockchain in their businesses.