Daily July 20

Faze Clan is finally going public and it comes at a crucial time for esports. Here’s a detailed look at the risks (and potential rewards).

Social media is still an important part of marketing, but a recent survey of agency pros found that Facebook, Instagram, Twitter and YouTube have likely peaked when it comes to brand-appropriateness.
GroupM wants to lead the industry on decarbonization efforts — will any other media agencies follow?
Despite social and e-commerce platforms investing in both tech and content, advertising agencies say that not all clients are open to buying what the tech giants are selling.
This week’s Digiday+ Future of TV Briefing checks on where Snapchat stands in the broader platform video mix for creators and publishers.
Alcohol brand SKYY is linking up with Universal Pictures to connect with a new generation of vodka drinkers ahead of the release of Jordan Peele’s film “Nope.”