Daily July 19

As marketers adapt to new data privacy changes, the industry looks for new, more holistic and integrated ways to report metrics and customer interactions. What marketers are looking at now is something called MER, otherwise known as “marketing effectiveness ratio.” But what is it?

Additional coverage:

• While the “fractional CMO” position isn’t new — one said he had been working with brands in that capacity for nearly eight years — it’s getting a bit more attention recently, according to those who held the role and industry analysts. More in this Digiday+ Marketing Briefing.
• This Digiday+ Research deep dive looks at how publishers are using Facebook, from their content strategies to how valuable the platform is for their titles.
• This week’s episode of the Digiday Podcast features a 2022 privacy regulation primer with Mayer Brown’s Dominique Shelton Leipzig.
• Deva Bronson, Dentsu International’s newly named global head of brand assurance, talks about using “radical collaboration” to tackle responsibility and suitability in this Q&A.