Daily December 9

Publishers’ conversations about 2022 with advertisers and agencies are underway, and publishers’ first-party data is a newly prominent topic for an unusually wide range of publishers. Read more below.

• Publishers that have long talked about the value of their first-party data are getting closer to learning an actual dollar value.
• Minority stakes bought by Temasek and LionTree will enable Horizon Media founder Bill Koenigsberg to keep building out digital chops and consider foreign expansion.
• This week’s Digiday+ Media Briefing looks at how some publishers are appointing executives to serve as internal ambassadors for their first-party data efforts while others adopt committee-based approaches.
• What was once a quirky feature on Snapchat, is now crucial to its push into e-commerce — one that’s been bubbling away ever since AR Lenses arrived on the app in 2015.
• Decrypt’s new production studio is helping clients create everything from NFTs to permanent metaverse extensions — for a fee.
• This year, Laura Gellar Beauty has spent roughly 80% of its total media budget on Facebook and Instagram, up from between 60-70% of the total media budget last year.
• In 2021, fashion companies have set the pace for brands interested in getting involved in virtual space, while game-based platforms such as Roblox led the charge in the creation of the early metaverse.
• How inclusive design is creating more female-friendly offices.