Daily December 2

If you’re outside of a Wegmans or Tops in Buffalo, New York this month you’ll likely spot a billboard for hummus-maker Ithaca. The billboards, which tout the brand’s new Buffalo flavor, are the brand’s first foray into out-of-home advertising and are meant to get Buffalo’s football fan base to opt for the hummus as part of game day celebrations. Read more about the strategy below.

Check out our new sister site, WorkLife, covering the future of the workplace. Here’s its top story today: