Daily August 15

BuzzFeed is bringing its first-party data services suite to the UK, Canada, Australia and Latin America.

What do you need to know about the FTC’s latest crackdown concerning privacy? Digiday is giving you the rundown.
The Great Resignation is leaving talent shortages across many industries, but media is perhaps seeing the sharp end of this — especially at agencies. More in this Digiday+ Media Buying Briefing.
Brand safety continues to be one of the more nuanced discussions in online advertising. The same can’t be said for the tech application of it.
There’s a growing cynicism among agencies, brands and publishers regarding any progress ever being made toward Google’s plan to kill the third-party cookie. This is according to Digiday+ Research, which surveyed industry leaders just days after Google delayed the end of the cookie yet again.
Hilton wants to re-energize people’s enthusiasm for travel by offering unique travel experiences. The brand is doing just that with Hilton on the Green — a pop-up stay right in the middle of the golf course.
As remote and hybrid work becomes the norm, performance marketing agency Gupta Media is asking staff to spend more time in the field to boost company culture.
In today’s DealBook: Truth Social acquisition extended, Lyft’s new media division, Axios bought by Cox and more.