Daily April 27
Apple’s App Tracking Transparency anti-tracking carrot isn’t working so maybe it’s stick time. That’s the view of advertising experts who predict Apple could soon start to aggressively enforce its crackdown on the excessive tracking of its customers. Read more below.
- Sources expect Apple to ape Google’s method of policing third-party code.
- GroupM further reduced the number of brand names and operating units, one of the main motivations behind the moves, even as cost savings will likely be achieved.
- This week’s Digiday+ Future of TV Briefing picks out some of the big questions that TV and streaming ad buyers are puzzling over as Netflix prepares to launch an ad-supported tier.
- One Ukrainian agency is looking to continue to contribute creative work to inform the public to do their part to help their country while their Ukrainian clients, who make up the majority, roughly 80%, of their clients, pause advertising. Here’s a look at what they’re doing.
- Nathan Hugenberger, CTO of the independent agency, said Known continues to refine its data science skills while helping DTC clients understand the value of brand advertising.
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