Daily April 21
The Economist quietly relaunched its subscription mobile app in March, unveiling a new design, more personalized content, additional features and a higher price tag. Read our story below to see why the publisher made the shift.
- The Economist Espresso app offers a global news briefing round-up and five briefing-style articles a day.
- In this week’s Digiday+ Media Briefing, media editor Kayleigh Barber interviews The Atlantic’s Nicholas Thompson about the state of the publisher’s subscription business.
- Guitar Center has shifted its focus, moving ad dollars to more digital than traditional channels to show up where hopeful musicians are spending their time.
- YouTube continues to generate greater attention across the demographic spectrum as it tries to position itself as a major competitor to traditional TV for media buyers.
From our sister site, WorkLife: