The Signal: Steve Jobs Misspoke?
Amazon Turns Jobs Words Against Apple: The lawsuit over the “App Store” copyright is starting to fire up between Amazon and Apple. While Apple claims that it’s for exclusive use, Amazon cited Steve Jobs referring to “app stores” during Apple’s quarterly conference call, when discussing the Android platform. For a company that is trying to trademark such a generic name, you’d think that Apple’s fearless leader would remember not to use the name so casually. Geekwire
Motorola Sold Less Than 120,000 Xooms: Fortune took a look at the poor sales that the Xoom tablet since its recent launch. The view given is that while the company keeps attempting to compete with Apple, it should really focus on the other manufacturers in the Android space and attacking other manufacturers who have less patents than them. Wonder if it will try this route. Fortune
Nielsen Charts Mobile Numbers: With the pressure on from ComScore aggressively throwing its weight in to mobile, Nielsen has released a series of charts on what smartphone is the most wanted in the United States. The charts show the normal growth in Android and decline in iPhone, but the number of new devices purchased have been 50 percent Android. Nielsen’s market share shows a higher number of Android at 37 percent and Apple at 27 percent, which is higher than other reports. Nielsen
Medialets Muse for Managing Mobile Media: Muse, a product that places everything for a mobile media campaign in one location, is the latest offering from the mobile advertising company. Removing the entire creative process from email and placing it in a centralized place with comments, timelines, and email alerts is just one of the features that Muse offers. It also allows for publishers to set blueprints for new creatives to be built within its requirements without the brand having to start from scratch. Medialets
Soundtracking Passes 250,000 Downloads: In light of the recent acquisition of IntoNow by Yahoo it’s interesting to see that SoundTracking, an app similar yet in the music field, has surpassed the 250,00 download mark. The app lets users check in to a song and associate it with what’s going on in their lives while sharing it with the world. TechCrunch
Coalition for Better Ads experiences European growing pains
The Coalition for Better Ads is putting more people on the ground in Europe to combat communication and resource issues.
The state of UK mobile ad spend in 5 charts
People are spending more time on mobile, so advertisers are following. In the first half of 2016, the U.K. saw mobile ad spend rocket to £1.7 billion ($2.1 billion), more than double the same total for 2015. According to the stats, search and video formats are behind the boom. But while desktop is on the way out, TV has a firmer grip on advertiser purse strings.
China’s Cheetah Mobile eyes U.S. for growth
App developer Cheetah Mobile is a global company with Chinese roots. It is focused on the global market because Alibaba, Tencent and Baidu are winning the speed-scale battle in China and copycat startups pop up overnight. The company started shifting its focus to the global mobile market with a focus on utility apps four years ago, and this year, it’s transitioning from utility to content apps.
SponsoredWhy data clean rooms are a start, but not enough
Clean rooms are intended to be a “safe space” for brands to collaborate with walled gardens, but the greater opportunity for all brands is bringing together all of their data to create a single source of truth that they own and can continually enrich.
Opinion: Ad blocking + telecoms = a match made at the bank
The battle for free, high-quality Internet content just got heated. Mobile operator Three has declared itself the second wireless service provider to integrate ad blocking at a network level, courtesy of ad blocking company Shine. It's being waged under the banner of “a better consumer experience,” on mobile devices, but I believe the debate is less about the consumer and much more about the money. Specifically, who’s going to make more of it.
Why Telefónica is getting brands to pay for its customers’ data plans
Spanish telecom giant Telefónica is betting on sponsored-data ad models as a key future revenue stream. The company, which is in the process of selling U.K. operator O2 to Hutchison Whaompa for £10.2 billion, has been testing several variations of sponsored-data packages for the last year and is now poised for a more widespread rollout, and it wants more advertiser partners. Telefónica's global ad director Dan Rosen spoke to Digiday about the benefits.