The Signal: Microsoft-Nokia Seal the Deal
Microsoft and Nokia Are Official: Signing ahead of schedule, the two companies have partnered to bring Windows Phone 7 to Nokia devices. The choice to abandon the Symbian operating system wasn’t an easy one and lead to many layoffs for Nokia, but the overall outlook is upbeat. Microsoft is paying quite a lot up front for what Nokia brings to the table, but if this catapults Windows Phone 7 into a larger market share, it will even out. Microsoft
BlackBerry Playbook Hands On: Pat Moorhead, cvp at AMD, gives his impressions on the first 48 hours of using the BlackBerry Playbook tablet as a regular user. The design and feel are definitely the positives that RIM is hearing all around, but the lack of software seems to be a major sticking point for everyone. Follow @PatrickMoorhead for his ongoing saga. AMD
Apple’s Failed Facebook Integration: Many have pointed to the leaked iPhone 4 beta plan as a sign of things to come from Cupertino, including deeper integration with Facebook. 9to5Mac digs into what could have been. The deep level of Facebook integration possibilities and the relationship between Apple and Facebook make it curious that this didn’t come to light. Wonder what else was shelved. 9to5Mac
Amazon Tablet Guessing Game: Peter Rojas at gdgt lays out all the speculation about what the Amazon tablet could be and what steps it’s likely to avoid, taking examples from how Barnes and Noble used Android in the Nook all the way down to the different services that Amazon offers, like cloud storage, Prime, and of course the book store. Will it replace the Kindle or be a companion? gdgt
Police Already Using Location Data: The public world may have just figured out that Apple and other devices are storing location data, but forensic teams on police forces have been gathering this information for quite some time. There are even devices that smartphones can be connected to to grab all that data in case of a trial. While everyone is freaking out about security, let’s remember that the users put their location in the phone, the same way they put the their contact info in it, which Apple has access to as well. GigaOm
Coalition for Better Ads experiences European growing pains
The Coalition for Better Ads is putting more people on the ground in Europe to combat communication and resource issues.
The state of UK mobile ad spend in 5 charts
People are spending more time on mobile, so advertisers are following. In the first half of 2016, the U.K. saw mobile ad spend rocket to £1.7 billion ($2.1 billion), more than double the same total for 2015. According to the stats, search and video formats are behind the boom. But while desktop is on the way out, TV has a firmer grip on advertiser purse strings.
China’s Cheetah Mobile eyes U.S. for growth
App developer Cheetah Mobile is a global company with Chinese roots. It is focused on the global market because Alibaba, Tencent and Baidu are winning the speed-scale battle in China and copycat startups pop up overnight. The company started shifting its focus to the global mobile market with a focus on utility apps four years ago, and this year, it’s transitioning from utility to content apps.
SponsoredFour ways to adapt to the changing publisher ecosystem in 2020
By Neal Sinno, general manager Americas at GeoEdge For marketers, 2020 started out with so much promise — but this changed rapidly as the industry faced a global epidemic head-on. Not only did our own daily routines come to a screeching halt, for many of us our professional lives did as well. Almost as quickly […]
Opinion: Ad blocking + telecoms = a match made at the bank
The battle for free, high-quality Internet content just got heated. Mobile operator Three has declared itself the second wireless service provider to integrate ad blocking at a network level, courtesy of ad blocking company Shine. It's being waged under the banner of “a better consumer experience,” on mobile devices, but I believe the debate is less about the consumer and much more about the money. Specifically, who’s going to make more of it.
Why Telefónica is getting brands to pay for its customers’ data plans
Spanish telecom giant Telefónica is betting on sponsored-data ad models as a key future revenue stream. The company, which is in the process of selling U.K. operator O2 to Hutchison Whaompa for £10.2 billion, has been testing several variations of sponsored-data packages for the last year and is now poised for a more widespread rollout, and it wants more advertiser partners. Telefónica's global ad director Dan Rosen spoke to Digiday about the benefits.