Join us at the Digiday Publishing Summit from March 24-26 in Vail
Today’s comic poking fun at ad tech speak was inspired by CTO of BlackArrow Joe Matarese’s comments about the company’s new ad-insertion technology.
More in Media
Referral traffic from AI platforms grows despite publishers’ attempts to block crawlers
Traffic getting sent to publishers’ sites from AI platforms like ChatGPT and Perplexity is growing — for publishers with deals in place with those companies, but also for publishers trying to block their crawlers.
The Trump tariffs are forcing creators to overhaul their side businesses
The Donald Trump administration’s tariffs, which impose an additional 10 percent duty on Chinese imports, have led to an increase in creators’ business costs.
Brands’ interest in “Grand Theft Auto” is mounting — but questions about brand safety remain
Although it remains unclear whether Rockstar’s stance toward brands will soften for “GTA 6,” the game developer is certainly aware of “GTA’s” power as a distribution network, both for its own products and for outside advertisers.