Your Lips Are Moving: Silo Syndrome

Today’s comic poking fun at ad tech speak was inspired by CTO of BlackArrow Joe Matarese’s comments about the company’s new ad-insertion technology.

More in Media

Mail Metro Media shifts ad strategy toward PMPs and fewer ads as it unifies stack

Mail Metro Media wants to drive 300% PMP growth over the next three years as part of plans to turn a high-volume digital direct business into an outcomes shop.

MrBeast’s creator platform signals a more programmatic creator economy

MrBeast’s first-ever Upfront revealed Beast Industries’ forthcoming creator platform, an infrastructure play that will elevate the company’s offerings.

The case for and against agentic media buying

Agentic media buying promises a reinvention of the programmatic ecosystem, but experts are divided on whether it could help – or hinder – accountability.