‘You Suck’: Rolling Stone’s Rough Day on Facebook

Pity Rolling Stone’s social media editor. Wednesday was not a good day for the venerable rock title as at least six retailers with strong New England ties vowed not to carry the current issue of the magazine. Splashed across its cover was what many considered to be a too-glamorous image of the accused Boston Marathon bomber Dzhokhar Tsarnaev.

Online, Rolling Stone would very much like to change the conversation from its poor taste. Yesterday, the magazine’s Facebook page glibly asked readers to list their favorite Ramones song, listen to a new Earth, Wind & Fire single and read up on Bono’s latest good deeds. Each post was met with more howls of out rage than the last … until, finally, a backlash against the backlash reared its head.

It started straightforward enough, with a note to say the staff’s “hearts go out to the victims of the Boston Marathon bombing.” That sentiment was rewarded with insightful comments like “you suck”:

Perhaps a little too soon, the magazine decided to deflect attention away, toward Bono’s good deeds. Nothing controversial to see here, just a beautiful Irishman’s beautiful Samaritanism! Top response: “maybe you should put him on the cover.”

The magazine didn’t have much more luck in alerting readers to rockers Kings of Leon’s new single …

… nor for that matter, Earth, Wind & Fire’s (props to them, anyway, for attempting to appeal to multiple demographics).

A post about Riff Raff was met with a call to boycott the magazine.

And a callout for favorite Ramones songs was met with a list of retailers that had banned the issue.

But it leaves one wondering how many of these very, very angry Facebook posters had actually read the article. It leaves one wondering what else is going on in their lives (or not going on in their lives) to lead them to repeatedly troll the magazine’s Facebook page. When people started ganging up on this post about the Emmy nominations, the backlash against the backlash finally, well, lashed back. “Oh lord, please stop banging on about the terrorist cover,” wrote one popular commenter:

And negative comments about this Jane Lynch post yielded this popular reply: “How bout you all unfollow RS if you’re just gonna bitch. Dumbasses.”

But what we at Digiday really want to know is this: Where was all this disgust (real, manufactured or other) when this was Rolling Stone’s cover?

Image via Shutterstock


More in Media

Publisher execs talk AI licensing deals, new applications for AI in latest earnings calls

Publicly-traded media companies touted new deals with generative AI tech companies and other new applications for the technology in their Q1 2024 earnings calls.

Transparency shift: CMOs navigate new norms in agency profit models

Many CMOs seem to be okay with their agencies finding new ways to increase margins, as long as the process is transparent, or at least openly acknowledges a lack of transparency.

Media Briefing: Publishers’ Q1 earnings show promise, but also room for improvement

Publishers’ Q1 earnings show some promise in the digital ad market.