Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
In a media world that trades short bursts of information as currency, it comes as no surprise that video will go this route. What is surprising The Wall Street Journal is leading the charge.
WSJ WorldStream has hooked up with video startup Tout for quick-and-dirty video hub where WSJ reporters upload videos directly from their smartphones. Neil King, Jr talks with Vermin Supreme, a presidential candidate; Utah Senator Orin Hatch speaks with Mark Scheffler about Paul Ryan. The company has been betting big on video over the last several months and now appears to be marrying mobile to video. The News Corp. company has been experimenting with all sorts of streams recently and by planting its flag in the video-stream ground the newspaper is doing something most publishers don’t do: show, not tell.
Mobile and video are two huge question marks publishers worry about on the business side. On the desktop version of WSJ WorldStream there’s a big box ad. The mobile version is divided into two functions: overview and stream. There’s no ad in the stream, but there is a banner ad in the overview. Neither has the kind of pre-roll spots advertisers love.
More in Media
‘We’re not trying to be TwitchTok’: Twitch adds new short-form video feature
Twitch is swinging big with a new short-form content push that should help more creators get discovered on-platform.
Yahoo becomes first licensee of ‘Spotify-like’ collective AI content licensing model
Yahoo is the first licensee of the Internet Licensing Collective, offering publishers a new way to get paid for content used in AI search.
Media Briefing: The IAB finds AI measurement standards elusive for publishers amid platform data gaps
The IAB’s new AI attribution framework promises to standardize measurement, but a lack of platform data leaves much of AI’s impact invisible.