Connectivity is the watchword of our age. The Web is clearly driving an unprecedented degree of connection. Richard MacManus, editor-in-chief of ReadWriteWeb, writes on Say Media’s blog that we have now entered the era of personalized connection. It used to be that we’d only be connected to the Web at the office. That then spread to the home. Nowadays, the Web is like oxygen. Each day, we take one small step closer to living like The Jetsons, McManus writes.
The next big thing in computing isn’t a new model smartphone or laptop. It’s the Internet empowering everything else around us. Our cars, TVs and many other devices. Which means we all need to think about engaging digital Internet experiences for the car, TV and every device imaginable – because that’s where audiences are heading.
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Member ExclusiveMedia Buying Briefing: Omnicom Media Group tackles supply-chain challenges for its clients
The media agency network created a metric designed to help brands calculate where and when to redirect media spend as a result of supply chain issues they face — rather than just putting a halt on spend when there’s a supply crunch.
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The Rundown: Podcast production companies and platforms pitch diverse audiences and ad targeting improvements at IAB’s Podcast Upfront
The three-day podcast-focused event highlighted improvements in dynamic ad insertion, machine learning and diversity of creators, content and audiences.
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Member ExclusiveMedia Briefing: Publishers continue to push advertisers to check out their shoppable video pitches
In this week's Media Briefing, media editor Kayleigh Barber checks in on how publishers' attempts to win over advertisers with their shoppable video and livestream shopping programs are going.
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SponsoredHow marketers and retailers are unlocking the true value of retail media
Ben Kneen, senior director of product management, Xandr It’s a challenging time for retailers in the advertising industry. As they cope with supply chain woes and inflation-related pressures, they seek high-margin revenue streams amid evolving privacy regulations and massive shifts in identity solutions — including IDFA, the deprecation of third-party cookies and more. In light […]
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In graphic detail: How influencers drive social commerce sales
Influencers have a huge impact on the success of social commerce, and yet a large portion of micro influencers are not given the credit they deserve.
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The Trade Desk weathers Q1 headwinds with $315 million in revenues marking a 43% increase
More publishers join its OpenPath land grab but sources fear trading deals can come with strings attached
