Join us Oct. 15-17 in Phoenix to connect with top media buyers
The story of the Web ad industry begins with the click. The ability to click on Internet ads made cost-per-click a dominant form of how ads are bought and sold. Google has reaped several billions of dollars based on clicks.
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In the AI dealmaking rush, Trusted Media Brands is at the table but holding back
Trusted Media Brands is in talks with big tech on AI licensing, but delaying signing deals to avoid giving away content without clear terms.

Inside The Economist’s plan to grow revenues in a post-search, AI-driven future
The publisher is investing in formats that are more difficult for machines to mimic, like video and audio, while holding a hard line against licensing deals with AI firms it views as competitors.

Discord puts proof behind its ad pitch with first measurement push
The measurement test comes a year and six months after Discord rolled out Quests, and is the latest signal that it is going all-in on measurement in 2025 as it moves from experimental campaigns to something advertisers can trust at scale.