Join us Oct. 26-28 in Newport Beach for the Digiday Media Buying Summit
Marketing titan Kellogg is throwing its budget behind programmatic buying, because the return on investment is, so far, unbeatable, said Bob Arnold, Kellogg’s associate director of global digital strategy. In fact, Arnold said, ROI on ads bought via demand-side platforms and real-time bidding is five times higher than buys made via direct-to-publisher. Join our Sept. 19 webinar to hear Arnold explain “Why Kellogg is Bullish on Programming Buying.” Together with Digiday brand editor Giselle Abramovich, Arnold will explore the advantages and drawbacks of programmatic buying and how Kellogg is making it pay.
Other highlights will include:
- How Kellogg ensures brand safety when it buys through exchanges.
- How Kellogg tracks its efforts via direct response, brand lift and audience metrics.
- The future of digital media planning and buying.
- Machine-based ad buying’s most alluring qualities.
- How the industry can overcome programmatic buying’s challenges.
The webinar will be held on Wednesday, Sept. 19, 2-3 p.m.
More in Media
Media Briefing: Overheard from publishers at Digiday London Media Strategies Town Hall
At Digiday’s Media Strategies London event on Tuesday, executives weighed new ways to measure audience value, the risks of blocking AI crawlers, the uncertain economics of licensing content to LLMs, and whether agentic media trading is ready for the real world.
Inside Wirecutter’s push to diversify beyond affiliate revenue as AI reshapes discovery
Wirecutter is expanding beyond affiliate commerce with new categories, franchises and advertising opportunities as AI reshapes search.
Amazon News, Politico and Warner Bros. Discovery are finalists for the 2026 Digiday Awards finalists
This year’s Digiday Awards finalists demonstrated how innovation, audience insights and multiplatform storytelling can work together to create more engaging and accessible experiences. Their work reflected a focus on understanding audiences, reaching them across channels and turning creative investments into measurable results. These nominees represent a media landscape where effective storytelling must balance experimentation with […]