Join us Sept. 24 in NYC to connect with execs from Digitas, Claire's, Marriott, Havas and others
Clark Kokich, chairman of Razorfish, is preaching a new gospel. Brands of the 21st century need to do things for people as much as they talk about themselves. That’s why, for Kokich, Nike is the brand of the 21st century rather than Procter & Gamble. This is the central thesis of Kokich’s new book, Do or Die, and a subject he addressed in an interview at the recent Digiday Publishing Summit.
Untitled from Clark Kokich on Vimeo.
More in Media
Nearly all luxury resale transactions on TikTok Shop US now come from livestreams
Year-to-date, 94% of revenue on TikTok Shop from luxury resale in the U.S. is coming from livestreaming, the platform revealed last week.
Media Briefing: Overheard at the Digiday Publishing Summit, Sept. ‘26 ‘Google Zero’ edition
Publishers debate zero-click search, AI licensing contracts and AI visibility at the Digiday Publishing Summit town hall.
‘It’s hard to be a $7 billion company’: The investment banker’s diagnosis for ad tech’s public woes
Public ad tech is disappearing and an investment banker just explained why.