Last chance to save, pass prices rise after October 20
Clark Kokich, chairman of Razorfish, is preaching a new gospel. Brands of the 21st century need to do things for people as much as they talk about themselves. That’s why, for Kokich, Nike is the brand of the 21st century rather than Procter & Gamble. This is the central thesis of Kokich’s new book, Do or Die, and a subject he addressed in an interview at the recent Digiday Publishing Summit.
Untitled from Clark Kokich on Vimeo.
More in Media
The Economist licenses its content to enterprise clients’ private LLMs
The Economist is among those to start licensing its content this way – having opened its API to corporate clients with their own data ring-fenced LLMs in August.
Media Briefing: Why some publishers are flipping their position on whether to block AI bots
Some publishers that blocked all AI bots are rethinking their stance, as AI platform traffic raises new monetization and access trade-offs.
Why 1440 is evolving from a newsletter company to a destination of explainers
Newsletter company 1440 is expanding beyond email by building an online library of explainers, amid the rise of AI-driven search.