Four passes left to attend the Digiday Publishing Summit
Clark Kokich, chairman of Razorfish, is preaching a new gospel. Brands of the 21st century need to do things for people as much as they talk about themselves. That’s why, for Kokich, Nike is the brand of the 21st century rather than Procter & Gamble. This is the central thesis of Kokich’s new book, Do or Die, and a subject he addressed in an interview at the recent Digiday Publishing Summit.
Untitled from Clark Kokich on Vimeo.
More in Media
WTF is Model Context Protocol (MCP) and why should publishers care?
Model Context Protocol (MCP) is a buzzword gaining more traction, especially as publishers think about how to prepare for the agentic web. WTF is it, and why should they care?
Publishers and advertisers face new AI agent oversight hurdles
Who is really in control when agents are instructing other agents, and who is accountable if they make mistakes? That question is keeping some media and ad execs up at night.
Brands turn to Discord servers as a means to reach niche influencer channels in their own ‘communities’
Discord isn’t a broadcast platform – it’s built around tight-knit servers where people spend hours chatting, sharing, and building culture.