Clark Kokich, chairman of Razorfish, is preaching a new gospel. Brands of the 21st century need to do things for people as much as they talk about themselves. That’s why, for Kokich, Nike is the brand of the 21st century rather than Procter & Gamble. This is the central thesis of Kokich’s new book, Do or Die, and a subject he addressed in an interview at the recent Digiday Publishing Summit.
Untitled from Clark Kokich on Vimeo.
More in Media
How Time and others are rebuilding parts of the web for AI agents
Publishers are preparing for the agentic web by creating AI-friendly versions of their sites to stay discoverable in AI search.
The Economist launches new audio and video tier targeting younger subscribers
The Economist has launched a lower-priced audio and video subscription to attract younger readers, called Economist Play.
OpenX hunts new CEO after parting ways with Matt Sattel as chief executive
The ad tech company is switching leaders, ending the current CEO’s five-month term in office.