Zappos CEO Tony Hsieh believes many companies miss the boat when it comes to building their brands. They tend to focus on what they want people to believe about their company. The better approach, Hsieh told DIGIDAY at the South by Southwest Interactive this week, is to focus internally. A brand is a “lagging indicator” of a company’s culture, he said. That lag is getting shorter than ever thanks to social media, Hsieh added.
More in Media
Top Roblox creators don’t view brand deals as a significant revenue stream
Five Roblox creators told Digiday that their brand deals have always offered far smaller payouts than direct avatar item sales.
AI-powered paywalls and the Trump Bump: A look inside the state of the publishing business
Ahead of the spring 2025 Digiday Publishing Summit, this week’s Digiday Podcast previews the top topics likely to dominate discussion among media executives.
Publisher strategies: What Forbes, Business Insider, The Guardian and others are focusing on in 2025
Digiday+ Research’s second annual report on publishers’ revenues examines the state of the group’s revenue streams, from traditional ad revenue to events and subscriptions, featuring interviews with executives from The Guardian, Dow Jones, Forbes, Business Insider and The News Media Alliance.