CTV Advertising Strategies:

Insights from CTV leaders at Dentsu, Horizon Media and more

SECURE YOUR SEAT

Why a Brand is a Lagging Indicator of Internal Culture

Zappos CEO Tony Hsieh believes many companies miss the boat when it comes to building their brands. They tend to focus on what they want people to believe about their company. The better approach, Hsieh told DIGIDAY at the South by Southwest Interactive this week, is to focus internally. A brand is a “lagging indicator” of a company’s culture, he said. That lag is getting shorter than ever thanks to social media, Hsieh added.

https://digiday.com/?p=3528

More in Media

Digiday+ Research: Publishers pull back their dependence on digital revenue

After a year in which publishers shifted their revenue dependence away from traditional channels and toward digital channels, 2025 has seen a shift back toward more of a balance between traditional and digital revenue sources.

LinkedIn makes it easier for creators to track performance across platforms

Creator data is becoming more accessible to third-party vendors via a new API — another step in LinkedIn’s creator platform evolution.

Ad Tech Briefing: The ‘plumbers’ posing as the unlikely saviors of the internet

After several false dawns, can Cloudflare’s ‘anti-AI scraping tool’ finally offer publishers a road to commercial redemption?