Join us Sept. 14-16 in Miami to connect with top publishing leaders
Zappos CEO Tony Hsieh believes many companies miss the boat when it comes to building their brands. They tend to focus on what they want people to believe about their company. The better approach, Hsieh told DIGIDAY at the South by Southwest Interactive this week, is to focus internally. A brand is a “lagging indicator” of a company’s culture, he said. That lag is getting shorter than ever thanks to social media, Hsieh added.
More in Media
How 11 retail media networks are trying to differentiate themselves to advertisers
With the launch of myriad retail media networks, these new divisions of various consumer-facing companies are now fighting for ad dollars.
WTF is a ghost creator?
Some companies are hiring creators not for their audience, but as a mouthpiece for a very specific brief. Think execution, not creativity. This is the ghost creator.
What’s in and out for creators heading into Q4
A look at the creator economy trends heading in to Q4 2026, from clipping to creators in the C-suite, diversification and regulation.