For all the talk of the age of the machines, advertising is still a business driven by direct sales. Ask any publisher, and you’ll hear that its sales force is absolutely critical to its business success.
That’s why digital advertising sales people, despite all the talk of automation, still earn top dollar. A survey of more than 1,500 conducted by Digiday and SellerCrowd revealed that the median salary for a digital media sales person is $175,000. Those with one to three years under their belts make a median of $115,000. Those with seven to nine years make a median of $200,000.
It’s enough to make the lowly ad buyer toiling for peanuts at a media agency to not feel too guilty about those gift cards and custom jeans. It’s enough to make journalists wonder if they have closing skills.
The biggest bucks still come from portals, where sellers reported a median compensation of $200,000. Platforms and ad tech companies were next with $180,000. Those at rep firms have to scrape by at a median of $157,000.
Ad sellers have aggressive goals to meet for all that dough. The median of sales goals for 2013 is $2.5 million, a sharp increase from the $2 million reported as the median for 2012. Portals appear the most aggressive, expecting their sellers to bring in a median of $3.4 million.
In the eat-what-you-kill world of sales, commissions still reign supreme. Sellers reported commission ranges from $20,000 up to $145,000. Unsurprisingly, when asked to rate their happiness levels, sellers’ satisfaction pretty much exactly tracked with their commission levels.
For more information, see the full report on SellerCrowd, including breakdowns by format type sold, type and size of media company, and experience level of the seller. The survey was conducted of ad sellers who are verified through the SellerCrowd system via their LinkedIn credentials.
Image via Shutterstock
Member ExclusiveMedia Briefing: A timeline of media unions’ actions this quarter
Media unions are working to get contracts signed by the end of the year, and are using strikes, pickets and rallies to try and accomplish those goals.
BuzzFeed, Hearst, other publishers, replace lavish holiday parties with more subdued celebrations
BDG, BuzzFeed, Hearst and The Washington Post will host in-person holiday parties this year, though they will not be the stereotypical soirées.
Member ExclusiveMedia Buying Briefing: The latest media agency estimates for 2023 revenue are out and they remain, well, upbeat
Two holding company media agency analysts continue to hold a more positive, if slightly tempered outlook on 2023 given strong results for 2022.
SponsoredHow Comscore is simplifying pre- and post-campaign measurement for advertisers
Produced in partnership with Marketecture The following article provides highlights from an interview between Greg Dale, Comscore’s general manager of digital, and Mike Shields, co-founder of Marketecture. Register for free to watch more of the discussion and learn how advanced advertising measurement is providing advertisers access to the deep data they need across all platforms. […]
The case for and against publishers continuing holiday-specific commerce coverage post-Black Friday weekend
Black Friday is over but publishers are up in the air about whether or not to continue covering holiday sales in the lead up to the holidays.
Why PMG’s Nike win doesn’t seem all that unusual for the indie media agency
The Texas-based independent agency continues to grow its roster of clients after landing Nike's media AOR business for North America.