for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Our mission at Digiday is to cover the media industry during its historic transition from the analog to the digital era. This has a profound effect on brands, agencies and publishers as they all reorient their businesses to meet modern consumer needs.
We’ve seen time and again that design is important. That’s why we’re proud of the new look we’re unveiling today. We’ve gotten rid of the baby blue of our old site for a black-and-white motif that emphasizes our commitment to honesty in writing about the challenges inherent to the media industry today. The new logo and overall site design is simple and modern. We believe in simplicity, even in the face of complex challenges. Finally, we’ve made Digiday more visually appealing.
The new Digiday would not have been possible without an incredible team behind the effort. The biggest thanks goes to Claudia Chow, an extremely talented and diligent designer who needed only a couple hours to completely understand our mission and values. She was able to translate that into a terrific design that reflects who we are. She’s a complete pro. Check out the other great sites she’s designed.
Alley Interactive handled the development of the site. Its team was able to construct a site that’s intuitive and well-built. They deserve particular credit for making sure our site is responsive. The Digiday you get on the Web will be just as good when you’re visiting from your tablet or phone.
Finally, the whole Digiday team was instrumental in making this happen, especially our creative director, Laree Ross.
We hope you enjoy the new site. Digiday has quadrupled its audience in the past year. Thank you for reading us. Please excuse the bugs — yes, the Twitter bird icon is outdated — and let me know anything that’s screwy.
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