for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Even the most old-school bastions of traditional journalism are changing rapidly. Time.com managing editor Jim Frederick oversees a breaking news operation that pumps out 180 pieces of content per day. In order to handle the flood, Federick employs analytics to determine what’s popping and what’s fizzling. He sat down with Digiday senior editor Mike Shields to talk about how Time is changing and why he’d never work for AOL.
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