Twitter Trickery: What you see is not always what you get when it comes to the Internet. It seems that Anthony Weiner was the victim of some social media deception; even before Weinergate, a group of conservatives was monitoring his Twitter activity (particularly his interactions with women), and thanks to their attention, there is evidence that suggests that unknown persons set up fake Twitter accounts posing as young girls in an attempt to entrap and expose Weiner (which he ended up doing himself anyway). One of the fake Twitter users posed as a high school girl trying to get the NY Rep. to be her prom date, and the other fake user claimed to be the first girl’s classmate and offered to give the Weiner watchdog group incriminating information. However, according to California state officials, there is no evidence that these two girls exist. The true identities of the fake Twitter users remain unknown. Just goes to show, be careful who you Tweet with; you never know who is actually behind that @. NYT
Hashtags in the Sky: Trendy Virgin America airlines is staying on top of the social media craze by taking Twitter to the skies. Enter #nerdbird: Virgin’s first hashtag-named and branded plane, which is named after Virgin’s social media fans and also refers to the techies who frequently fly Virgin’s SFO-BOS flights. Mashable
Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention
There are no one-size-fits-all solutions for improving retention in a subscriptions business. While annual subscribers might stick around longer for some, other publishers will have better luck with monthly plans.
Digiday+ Research: The economy will hit the media and marketing industries this year, but differently
The economy will plague both the media and marketing industries in 2023, but the hit will be uneven between publishers and agencies.
Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
SponsoredWhy Best Buy Ads sees retail media as integral to its customer-centric purpose
Sponsored by Best Buy Ads Retail media networks have become critical for marketers, with retailers investing in ways that enable advertisers to engage consumers across online and offline channels. Given the wealth of retailers’ first-party customer data and measurement capabilities, retail media networks have become a natural fit for augmenting performance marketing programs. Alongside the […]
The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?