CTV Advertising Strategies:

Insights from CTV leaders at Dentsu, Horizon Media and more

SECURE YOUR SEAT

Twitter showcases live streaming capabilities with Wimbledon coverage

Twitter is using Wimbledon to serve a first glimpse at what live streaming sports on the platform will look like.

Today, it began broadcasting the ninth day of action from the courts outside of London for free. On desktop, the format is laid out with a high-quality live stream of the Wimbledon’s website feed, despite it displaying “Brought to you by ESPN” on the bottom. Tweets using the #Wimbledon hashtag are displayed on the left.

The layout looks similar, but more compact, on mobile. A few people have reported problems accessing it on their phones, although it worked within the app without an issue for us. Another complaint from users is the selection of matches: ESPN has the U.S. digital streaming rights so Twitter can’t show live matches, rather it’s showing older matches and commentary.

Since the feed from Twitter is ad-free, it’s unclear if Twitter is selling ads with the coverage. This is likely more of an attempt to show off its live streaming capabilities ahead of its NFL streaming package this fall.

“Twitter is increasingly a place where people can find live streaming video, and that includes exciting sporting events like Wimbledon,” Twitter said in a statement. “This livestream is an extremely early and incomplete test experience, and we’ll be making lots of improvements before we launch it in its final form.”

The stream will run throughout the tournament.

Photos via Facebook/Wimbledon.

https://digiday.com/?p=186831

More in Media

Ad Tech Briefing: The ‘plumbers’ posing as the unlikely saviors of the internet

After several false dawns, can Cloudflare’s ‘anti-AI scraping tool’ finally offer publishers a road to commercial redemption? 

Generative AI, not ad tech, is the new antitrust battleground for Google

Global regulatory scrutiny is shifting from Google’s ad tech and search dominance to generative AI, as they aim to address the most pressing threats to publisher business models.

Yahoo takes cues from platforms as it offers more editorial control to creators

Through its creator program, Yahoo is evolving from its roots as a content aggregator and editorial publisher to more of a distribution platform for individual creators.