Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
Twitter is the latest to run afoul of Silicon Valley by becoming, in essence, a media company. Twitter is fully in the advertising business. It’s how the company plans to support a huge communications infrastructure — with big brand dollars. Big brands like predictability. They don’t like utopian visions of open APIs and streams and ads that are run everywhere, in God knows what environments. That means Twitter the media company needs to control the experience, Valley beliefs in open platforms aside. That’s rankled some feathers, as The Verge notes.
[Twitter] doesn’t want to deal with fragmentation across different services, where it would have to work with API partners to ensure advertising and rich media was being properly displayed. This would become increasingly challenging, as sources familiar with Twitter’s plans say that it’s hoping to bring a number of new services into the Twitter stream, everything from booking a restaurant reservation to purchasing an item to playing a game.
That’s probably good news for mainstream Twitter users, but it’s bad news for the developers that bet their businesses on a privately owned platform. Read the full article at The Verge.
More in Media
As publishers await click data, Google’s AI visibility push complicates the opt-out decision
Google is moving on two fronts: working up the U.K’s Competition and Markets Authority-mandated search opt-out publishers have long sought, while enhancing AI Overviews in ways that could make opting out less appealing.
WTF is the AI training opt-out policy token?
Major AI companies are backing a new AI training opt-out standard proposal for publishers, but it exposes deeper tensions over AI scraping.
Creators see promise in Instagram’s long-form push, but question whether exposure is enough
Instagram wants to pull long-form creators away from YouTube, but is it offering enough? Experts weigh in on the platform’s pivot.