for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
To the Highest Bidder
@pkafka, senior editor, AllThingsD
Mind the Mobile Gap
@carr2n, David Carr, media columnist, The New York Times
Walk a Mile in a CMO’s Dress Shoes
@adamkmiec, Adam Kmiec, head of social media, Walgreens
Bringing Sexy to Big Data
@pakman, David Pakman, venture capitalist, Venrock
Loose Definitions
@ianschafer, CEO, Deep Focus
More in Media
From page views to propensity: How the Daily Mail is retooling for a zero-click world
The pressure of zero-click underpins a wider product overhaul: games upgraded from sideshow to front door, new hubs like Crime Desk designed to keep niche communities coming back, an AI-powered dynamic paywall tuned to user behavior; a bigger bet on personalization and the app as a primary destination.
Bauer Media Group slashes publishing headcount in company-wide restructure
Some claim cutbacks will impact 20-30% of publishing headcount, with AIOs and escalating costs linked to Iran conflict cited.
Media Briefing: The ‘SaaS-pocalypse’ is spreading to publishers
As AI vibe-coding tools help publishers build their own software and products, the “SaaS-pocalypse” reshapes build-versus-buy decisions.