JT Gets Social: Perhaps he was inspired by his role as tech hot shot/creep Sean Parker in the blockbuster hit Social Network. Justin Timberlake invested in MySpace and will lead the creative strategy for the site as part of its sale to Specific Media LLC. Will his star power be enough to turn the failing social network around? Maybe he should ask Ashton Kutcher for some tips, since he is apparently such a savvy investor and social media authority. Ashton and Justin aren’t the only celebs partnering with websites and tech companies. Model/ reality TV host/producer/singer/actress/psycho Tyra Banks and celebrity chef Rachael Ray each have partnerships with web publisher Demand Media to create content related to their respective areas of expertise (fashion and food). And we are all familiar with celebrity-endorsed brand and product tweets. Ugh. America, we need to calm down with all of this celeb worshipping, or before we know it, we will have celebrities as elected officials…Oh. WSJ
Twitter Follow Agencies?: So apparently there is such a thing as Twitter “follow agencies” that you can hire to get your Twitter follower number up. The agencies do this by creating dummy accounts. Newt Gingrich is very familiar with these agencies because, well, he uses them. That’s why his Twitter follower count is so high at 1,325,842; which, as Gingrich himself has been boasting, is “six times as many Twitter followers as all the other candidates combined.” Sorry, Newt, doesn’t count if you bought ‘em. Gawker
Tweet of the Day: Cool! A tweet from space! Astronaut Ron Garan tweeted a picture of his view of the moon from the International Space Station. AllThingsD
Video of the Day: Yesterday marked 30 years of MTV, and in honor of this milestone, Gawker put together a video montage of the best and worst moments from MTV history. Oh, how you’ve changed after all these years, MTV. Long gone are the days of music videos and VJ’s. At least we have Snooki? Follow the link for the video. Gawker
Tumblr of the Day: For all of you JoBro fans, here is Joe Jonas’ personal Tumblr! OMG! OMG! Don’t you feel so much closer to him now? The Fastlife
-
Media employees face no consequences for ignoring return-to-office requests — yet
Employees and union members at a number of media companies had not heard of anyone facing disciplinary actions for continuing to work from home.
-
How ad tech aims to build back better
After the disruption of GDPR, the digital media sector is marching back up hill.
-
Member ExclusiveMedia Buying Briefing: How Gale became the ‘tip of the spear’ for Stagwell Media Network’s growing agency roster
Multi-discipline agency Gale was founded in 2014 as a research and CRM-driven shop that always was intended to be built upon. When media was added into the offerings, Gale hit another gear of growth.
-
SponsoredHow FAST channels are redefining primetime opportunities for advertisers
Sponsored by Vevo With the competition from content providers continuing to build, the traditional primetime TV slots are no longer guaranteeing the mass audiences they once did. Television viewership is evolving, and the primetime window of 8–11 p.m. is less broadly reflective of younger audiences’ content consumption habits. In 2022, attracting TV viewers is a […]
-
Top takeaways from the Digiday Publishing Summit
Digiday's media team recaps their top takeaways from the event, and media executives in attendance share the opportunities, challenges and industry trends that are top of mind for them at the moment.
-
Digiday partners and invests in Marketecture, deepening its ad tech content and expertise
The two companies have joined forces to help close the gap between buyers and vendors by shining a light on the multibillion-dollar ad tech industry.
