JT Gets Social: Perhaps he was inspired by his role as tech hot shot/creep Sean Parker in the blockbuster hit Social Network. Justin Timberlake invested in MySpace and will lead the creative strategy for the site as part of its sale to Specific Media LLC. Will his star power be enough to turn the failing social network around? Maybe he should ask Ashton Kutcher for some tips, since he is apparently such a savvy investor and social media authority. Ashton and Justin aren’t the only celebs partnering with websites and tech companies. Model/ reality TV host/producer/singer/actress/psycho Tyra Banks and celebrity chef Rachael Ray each have partnerships with web publisher Demand Media to create content related to their respective areas of expertise (fashion and food). And we are all familiar with celebrity-endorsed brand and product tweets. Ugh. America, we need to calm down with all of this celeb worshipping, or before we know it, we will have celebrities as elected officials…Oh. WSJ
Twitter Follow Agencies?: So apparently there is such a thing as Twitter “follow agencies” that you can hire to get your Twitter follower number up. The agencies do this by creating dummy accounts. Newt Gingrich is very familiar with these agencies because, well, he uses them. That’s why his Twitter follower count is so high at 1,325,842; which, as Gingrich himself has been boasting, is “six times as many Twitter followers as all the other candidates combined.” Sorry, Newt, doesn’t count if you bought ‘em. Gawker
Tweet of the Day: Cool! A tweet from space! Astronaut Ron Garan tweeted a picture of his view of the moon from the International Space Station. AllThingsD
Video of the Day: Yesterday marked 30 years of MTV, and in honor of this milestone, Gawker put together a video montage of the best and worst moments from MTV history. Oh, how you’ve changed after all these years, MTV. Long gone are the days of music videos and VJ’s. At least we have Snooki? Follow the link for the video. Gawker
Tumblr of the Day: For all of you JoBro fans, here is Joe Jonas’ personal Tumblr! OMG! OMG! Don’t you feel so much closer to him now? The Fastlife
Dentsu’s new Web3 readiness tool shines light on the tech’s potential to complement AI
Dentsu's Innovation Initiative is launching a web3 readiness index next month — at a time when the industry is obsessed with AI. Could the two technologies actually make a good pair?
Digiday+ Research deep dive: Publishers large and small put their resources into first-party data
Eighty-two percent of publishers overall say they're already using first-party data to prepare for the end of the third-party cookie, and nearly half are requiring users to register and integrating first-party data segments into DSPs – indicating that first-party data is the clear path forward for publishers heading into the post-cookie world.
Media Briefing: Why publishers hope chatbots will be the latest retention tool
Publishers hope the chatbots they are developing will be the latest retention tool to keep readers onsite and to get them to consume more content.
SponsoredHow enterprise-grade CDPs are enhancing data processes and improving customer experiences
Produced in partnership with Marketecture The following article highlights an interview between Martin Kihn, Salesforce’s senior vice president of Marketing Cloud, and Ari Paparo, founder and CEO of Marketecture Media. Register to watch more of the discussion and learn how brands are making the most of enterprise-grade CDP technologies. As brands expand across channels and […]
How programmatic advertising will evolve this year on the heels of audio growth and privacy changes
Comscore’s programmatic division Proximic released a State of Programmatic study highlighting the growth of audio and podcasting, other digital advertising channels and challenges around third-party data.
Why podcasters are selling subscriptions through third-party vendors
Many podcasters are turning to third party platforms like Supporting Cast and Supercast to launch or grow their subscription businesses beyond Spotify or Apple.