Angry Birds Goes NFC: Angry Birds Magic, a Nokia app launching at WIMA NFC Conference, will take advantage of NFC phones to unlock additional levels. Every friend with an NFC device the person interacts with, they receive five more levels. If no friends are available, they’ll be NFC tags around the conference to help. Cute idea for a conference, but imagine how this could drive traffic to stores. TheNextWeb
HBO Goes Mobile: Cable subscribers will be able to download the HBO Go apps and watch new and old series and movies on 3G and WiFi. Those hoping that this will be the first step toward buying HBO access a la cart should keep in mind that HBO is a Time Warner company. It will be interesting to see if this impacts Netflix or Hulu usage. Engadget
Apple’s Hard Stats: The elusive numbers of Apple iPhones, iPads, and iPod Touchs sold have come to light thanks to the lawsuit Apple has filed against Samsung. The numbers as of March 2011 stand at 108 million iPhones, 60 million iPod Touchs, and 19 million iPads. Asymco uses these numbers to estimate additional numbers, but we’ll stick with hard facts. Asymco
PPI Gets the Ban Hammer: Many developers using networks like Tapjoy are starting to receive rejection letters from Apple citing that the app are trying to manipulate the chart ranking in the App Store. Ryan Kim points out that while app developers are using this service to encourage interaction in their app with consumers who wouldn’t use in-app purchasing, Apple might not be too happy about not receiving a cut of the $35 million per month Tapjoy is raking in. GigaOm
BlackBerry Playbook Crippled on AT&T: Viewing the device as a tablet, AT&T has does not support the BlackBerry Bridge app from the Playbook store. The app, which allows the Playbook to effectively tether to a Blackberry, is actually more like plugging the device into a larger screen. This feature is the only way for the Playbook to handle e-mail, calendar, or surf the web on 3G. Just one more reason why mobile users should hold off on the Playbook. CrackBerry
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Member ExclusiveMedia Briefing: The pros, cons of three pricing models for publisher, sportbook content deals
Publishers and sportsbooks are looking for new payout models beyond the standard cost-per-acquisition structure, which is priced on average between $200-500 per new customer.
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The New York Times looks to gaming product to grow subscriptions
The Times' use of games as a subscriber funnel is part of a renewed focus on gaming sparked by the company's acquisition of Wordle in January.
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Inside the NFL’s youth-focused social strategy
As part of the NFL Content Creator Network, the league is engaging with fans in new, innovative ways via gaming or just through creative social media activations.
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SponsoredHow FAST channels are redefining primetime opportunities for advertisers
Sponsored by Vevo With the competition from content providers continuing to build, the traditional primetime TV slots are no longer guaranteeing the mass audiences they once did. Television viewership is evolving, and the primetime window of 8–11 p.m. is less broadly reflective of younger audiences’ content consumption habits. In 2022, attracting TV viewers is a […]
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Publishers test personalizing newsletters with varying degrees of success
Publishers are testing personalizing newsletter content based on readers’ interests - but it doesn't always work.
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Indie agency Known beats out incumbents to land AMC Networks’ media business
In essence, Known is helping AMC Networks become more of a direct-to-consumer client as the programmer expands into more streaming options on top of its linear foothold.
