More in Media
Frequency management is capping CTV ad spend
March 18, 2024 • 4 min read
Experts assert that buyers don’t have to accept trade-offs when it comes to merging ad tech and TV.
Vox Media offloads Outsports to Q.Digital
March 18, 2024 • 5 min read
LGBTQ+ publisher Q.Digital has acquired Outsports from Vox Media in an all-stock equity deal. Q.Digital plans to grow Outsports’ audience by 20% and sell sponsorships for its sports coverage.
News podcasts and ad buyers have yet to see a presidential election year ad spend bump
March 15, 2024 • 6 min read
Some news podcasts aren’t seeing a presidential year election bump in ad revenue yet, likely due to audiences’ growing news aversion.