The Hulu Endgame: It appears that the fate of Hulu will be decided soon. Bids are coming in for the video service, with wide ranges that hinge on one essential question: what terms will Hulu get from its content partners, a few of which happen to currently own big chunks of the company? Networks are clearly looking to tighten up the rules around when episodes are available and how many. Cord-cutting isn’t a mass phenomenon, but it has clearly spooked networks and cable companies alike. The finalists appear to be Yahoo, Google and Amazon. As noted by Digiday’s Mike Shields, Google might make the most sense for the service — if the current owners are OK with it distributing their content.
Tweet of the Day: PR guru Peter Shankman jokingly — we think — tweeted he’d like the steakhouse Morton’s to have a porterhouse waiting for him when he arrived in Newark on a flight from Miami. Wouldn’t you know but some enterprising folks at Morton’s were able to do just that, discerning that Shankman is a big cheese in the social media universe?
Why the WSJ Mobile App Sucks: Usability guru Jakob Nielsen is unsparing in his critique of the Wall Street Journal’s mobile application. It deservedly gets two stars (out of four) from users, he writes in a review. The reason is poor user design that has led many to believe they’ll have to pay twice — once for Web access and again for mobile. At a time when news organizations are so desperate to get readers to part with their money, you’d think they’d do a better job of explaining why and how. This bad intro screen, in Nielsen’s estimation, costs the WSJ millions in revenue.
The Google+ Traffic Test: Now that the smoke is beginning to clear from the launch of Google+, the question is whether it will lead to any large scale, sustainable shift from either Facebook or Twitter. So far, no. Both services recorded their biggest-ever-traffic months in July, hardly the hot time for most Internet services. Will Google+, which debuted in beta in late June, eat into that trajectory when ComScore rolls out its August numbers? We’ll have to wait about four weeks to find out. It wouldn’t be fair to expect that kind of shift in the first month.
Member ExclusiveMedia Briefing: A timeline of media unions’ actions this quarter
Media unions are working to get contracts signed by the end of the year, and are using strikes, pickets and rallies to try and accomplish those goals.
BuzzFeed, Hearst, other publishers, replace lavish holiday parties with more subdued celebrations
BDG, BuzzFeed, Hearst and The Washington Post will host in-person holiday parties this year, though they will not be the stereotypical soirées.
Member ExclusiveMedia Buying Briefing: The latest media agency estimates for 2023 revenue are out and they remain, well, upbeat
Two holding company media agency analysts continue to hold a more positive, if slightly tempered outlook on 2023 given strong results for 2022.
SponsoredHow premium programmatic video is evolving
Leo O’Connor, senior vice president, advertising, Paramount Change in the advertising and media industry often feels slow and chaotic — but when viewed with perspective, change happens relatively fast and follows a logical path. This is certainly the case with programmatic advertising and the rise of streaming. Audiences want the freedom to watch content however […]
The case for and against publishers continuing holiday-specific commerce coverage post-Black Friday weekend
Black Friday is over but publishers are up in the air about whether or not to continue covering holiday sales in the lead up to the holidays.
Why PMG’s Nike win doesn’t seem all that unusual for the indie media agency
The Texas-based independent agency continues to grow its roster of clients after landing Nike's media AOR business for North America.