The Hulu Endgame: It appears that the fate of Hulu will be decided soon. Bids are coming in for the video service, with wide ranges that hinge on one essential question: what terms will Hulu get from its content partners, a few of which happen to currently own big chunks of the company? Networks are clearly looking to tighten up the rules around when episodes are available and how many. Cord-cutting isn’t a mass phenomenon, but it has clearly spooked networks and cable companies alike. The finalists appear to be Yahoo, Google and Amazon. As noted by Digiday’s Mike Shields, Google might make the most sense for the service — if the current owners are OK with it distributing their content.
Tweet of the Day: PR guru Peter Shankman jokingly — we think — tweeted he’d like the steakhouse Morton’s to have a porterhouse waiting for him when he arrived in Newark on a flight from Miami. Wouldn’t you know but some enterprising folks at Morton’s were able to do just that, discerning that Shankman is a big cheese in the social media universe?
Why the WSJ Mobile App Sucks: Usability guru Jakob Nielsen is unsparing in his critique of the Wall Street Journal’s mobile application. It deservedly gets two stars (out of four) from users, he writes in a review. The reason is poor user design that has led many to believe they’ll have to pay twice — once for Web access and again for mobile. At a time when news organizations are so desperate to get readers to part with their money, you’d think they’d do a better job of explaining why and how. This bad intro screen, in Nielsen’s estimation, costs the WSJ millions in revenue.
The Google+ Traffic Test: Now that the smoke is beginning to clear from the launch of Google+, the question is whether it will lead to any large scale, sustainable shift from either Facebook or Twitter. So far, no. Both services recorded their biggest-ever-traffic months in July, hardly the hot time for most Internet services. Will Google+, which debuted in beta in late June, eat into that trajectory when ComScore rolls out its August numbers? We’ll have to wait about four weeks to find out. It wouldn’t be fair to expect that kind of shift in the first month.
How agencies are shaping the future of DEI beyond their own walls
Agencies are acknowledging that diversity efforts don’t stop with their companies. In addition to improving employee representation, now agency efforts in diversity, equity and inclusion are aimed at supporting clients and external partners.
Newsletter publishers say they continue to see uptick in revenue despite advertising slowdown
At a time when larger media companies are feeling the pressure of the economic downturn and advertising slowdown, newsletter businesses continue to be in a period of revenue growth.
TikTok’s CEO faces bipartisan skepticism in first Congressional hearing on security concerns
The hearing comes amid calls to remove TikTok from government devices and in some cases even ban it entirely.
SponsoredHow advertisers are leveraging omnichannel attribution and measurement to power CTV
Sponsored by MNTN Connected TV advertising has joined and expanded the larger ecosystem of campaigns that advertisers deploy. As such, omnichannel marketing strategies now encompass television and mobile devices, tablets and other screens such as out-of-home. And as customers engage across these different touchpoints, brands are seeking and moving their measurement and analytics efforts to […]
Media Briefing: What to expect at the Digiday Publishing Summit
As DPS draws nearer, top pain points for publishers are coming to light.
New app launches through Apple hoping to win with ‘zero-party data’ when others haven’t
Caden's new app lets users connect data from their Uber, Amazon, Netflix and other accounts in exchange for money. Will it take off?