The Future of Web Video

DIGIDAY editor in chief Brian Morrissey and content director Corey Kronengold sat down with online video leaders to discuss the future of the business. Paul Kontonis, group director of brand content at Digitas, Jason Krebs, chief media officer at Tremor Media, and Jordan Berman, founder of Office Entertainment Network shared their takes on the most pressing issues facing creators and advertisers. The group discusses when branded content will live up to its promise, new avenues of distribution, and the problem of media buyers driving branded entertainment.

Watch live streaming video from digiday at livestream.com

More in Media

Media Briefing: Step by step, publishers are building toward an agent-led ad business

Agentic AI-driven media trading could wipe out a lot of the problems caused by its programmatic predecessor. Namely, ad tech middlemen.

In Graphic Detail: How AI search is changing publisher visibility

AI platforms like ChatGPT and Google AI Mode are driving more search activity. Some publishers are gaining visibility — but not traffic.

AI royalties for small and midsize publishers: collective licensing’s next big play

Don’t credit OpenAI’s ChatGPT, credit corporate LLMs – enterprise RAG is what’s creating royalty revenue for publishers.