Tweet Heard Around the World: As you all know by now, Osama Bin Laden, the world’s most wanted terrorist, is finally dead. Guess where the news came from first? Twitter. Keith Urbahn, once chief of staff for former defense secretary Donald Rumsfeld, gave the scoop when he tweeted yesterday: “So I’m told by a reputable person they have killed Osama Bin Laden. Hot damn.” Unlike the “Jackie Chan is dead” Twitter rumor, this one thankfully turned out to be true. Oh, also, there’s this guy who unintentionally live-tweeted the raid on Bin Laden. CNET
Tweets from the Peanut Gallery: And what do celebrities have to say about the news of Bin Laden’s death? Of course they have some very wise tweets to share. Check out this list of celebrity Twitter reactions. Radar
Fake Twitter Account: (Last item about Twitter today, I swear.) So nowadays, when newsworthy (I’m using this term loosely) things happen, there is always a fake Twitter account associated with it that pops up—remember @bronxzoocobra? Today’s fake Twitter is of course @ghostosama.
Meme Patrol: Check out the “Nine Best Internet Hamburger Memes, Ever.” Eater
Tumblr of the Day: Publications have tumblrs too. Here is Blackbook’s. It has lots of pictures, simple layout, and news about restaurant and bar openings.
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Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention
There are no one-size-fits-all solutions for improving retention in a subscriptions business. While annual subscribers might stick around longer for some, other publishers will have better luck with monthly plans.
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Digiday+ Research: The economy will hit the media and marketing industries this year, but differently
The economy will plague both the media and marketing industries in 2023, but the hit will be uneven between publishers and agencies.
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Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
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SponsoredWhy Best Buy Ads sees retail media as integral to its customer-centric purpose
Sponsored by Best Buy Ads Retail media networks have become critical for marketers, with retailers investing in ways that enable advertisers to engage consumers across online and offline channels. Given the wealth of retailers’ first-party customer data and measurement capabilities, retail media networks have become a natural fit for augmenting performance marketing programs. Alongside the […]
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The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
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Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?
