Anti-FB’ers Are Lame?: Gizmodo just published this article “If You’re Not on Facebook, It’s Time to Get Over Yourself.” Well, if you read my “Growing Up Facebook” piece the other day, you know I have mixed feelings about FB, mostly negative ones, so I don’t really agree with Gizmodo on this one (and neither do their commenters). Yes, there are definitely those annoyingly fake, self-righteous people who take an oppositional stance just for the sake of being that guy. So yes, I agree that these “obnoxious pseudo-Thoreau” types who think they are better than the rest of society because they have shunned social media are annoying and lame and should get over themselves; however, I pretty much don’t agree with anything else in the article. Don’t tell me, “if you don’t like Facebook, it sounds to me like you don’t like your friends. And what kind of terrible person doesn’t like friends? Even Hitler had friends.” Really? So if I don’t like Facebook I must be antisocial and fake because I have friends that I hate and don’t want to interact with? And then you are going to bring Hitler into this? Come on. Reel it in a little.
WTF Social Media of the Day: Hmm, so this exists: Empire Avenue. As the site explains, “Empire Avenue is the Social Media Exchange, where you can buy and sell shares in any social media profile, meet new people, unlock Achievement badges, and earn boatloads of virtual cash by being active and social online! Buy shares in your friends, your followers, people with similar interests, brands you love, celebrities – anyone! All using a virtual currency and all for free!” WTF? It’s a game and a social media network, and somehow it involves buying shares of your friend’s social media pages, and there is virtual currency and badges involved in all of this? What? Their site says, “Empire Avenue is what you make of it,” but I’m really not sure at all what to make of it and I really don’t care to try.
Tumblr of the Day: Another hipster stereotype bashing blog (this brand of “humor” is really tired), but at least this one has cartoon animals: Hipster Animals.
Video of the Day: This is how I fall asleep too, over the edge of a bookshelf, weird.
Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention
There are no one-size-fits-all solutions for improving retention in a subscriptions business. While annual subscribers might stick around longer for some, other publishers will have better luck with monthly plans.
Digiday+ Research: The economy will hit the media and marketing industries this year, but differently
The economy will plague both the media and marketing industries in 2023, but the hit will be uneven between publishers and agencies.
Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
SponsoredWhy Best Buy Ads sees retail media as integral to its customer-centric purpose
Sponsored by Best Buy Ads Retail media networks have become critical for marketers, with retailers investing in ways that enable advertisers to engage consumers across online and offline channels. Given the wealth of retailers’ first-party customer data and measurement capabilities, retail media networks have become a natural fit for augmenting performance marketing programs. Alongside the […]
The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?