Manners 101 from Yelp: New York’s Elite Yelpers (the most frequent reviewers) have no manners it seems. Yelp regularly invites its top members to free events all over the city, and apparently these “elites” haven’t been acting like very good guests, but instead like ravenous animals. In response, Yelp sent out an email to school the ill-mannered rabble. The emails is a good primer for guest etiquette in 2011, like don’t steel the tray of pigs in a blanket from the server’s hands to hoard for yourself. Gawker
Tumblr of the Day: I happen to enjoy sitting by myself and eating a meal (with a book open so it looks like I’m doing something other than just eating by myself), thank you very much! Table for One.
Gaga over Rebecca Black: If Rebecca Black, the 13-year-old behind the lyrically complex song and video “Friday,” wasn’t already a viral sensation, she will be now with this endorsement from Lady Gaga. Mashable
Try Something New: Remember the time before technology took over, before we were glued to our smarthphones and laptop screens, before we were always playing Angry Birds and texting and Facebooking? No? Me either. Here’s something from The New Yorker that may refresh your memory: it’s called GOING OUTSIDE. The New Yorker
There Shouldn’t Be an App for That: Wow, there was a “gay cure” app on sale in the App Store, but thankfully Apple has come to its senses and in response to protesting and petitions is removing the anti-gay app from the store. CNET
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Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention
There are no one-size-fits-all solutions for improving retention in a subscriptions business. While annual subscribers might stick around longer for some, other publishers will have better luck with monthly plans.
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Digiday+ Research: The economy will hit the media and marketing industries this year, but differently
The economy will plague both the media and marketing industries in 2023, but the hit will be uneven between publishers and agencies.
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Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
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SponsoredWhy Best Buy Ads sees retail media as integral to its customer-centric purpose
Sponsored by Best Buy Ads Retail media networks have become critical for marketers, with retailers investing in ways that enable advertisers to engage consumers across online and offline channels. Given the wealth of retailers’ first-party customer data and measurement capabilities, retail media networks have become a natural fit for augmenting performance marketing programs. Alongside the […]
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The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
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Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?
