Angry About Ads: The Angry Bird people are angry about ads keeping them from their golden eggs. It’s really amazing our economy doesn’t collapse under the weight of all this time-wasting we’re doing. Mashable
“Fat Hero” Speaks: Casey Heynes, aka “Zangief kid,” speaks up about his history of being a bullying victim and finally standing up for himself. His video has become a viral sensation, causing the usual ripple effect across the web, from Facebook fan pages to video mixes and responses. According to the interview clip, South Koreans have made an animated version. I get why everyone loves this video — it’s a mixture of shocking and funny, it’s the victim fighting back, it’s satisfying — but everyone seems to be forgetting that Casey could have killed that little bully if he had hit the ground head first. But oh well, America loves a good underdog story. The Daily What
Some Digital Landscaping: Mathew Lasar celebrates the evolution of TV from Newton Minow’s “vast wasteland” to what he sees as today’s “crazy, weed-filled, wonderful, out-of-control garden.” As Lasar points out, the TV landscape has definitely become much vaster thanks to on-demand services, premium channels, and of course the Internet, but as far as content goes, has it really become a garden? Or just a vaster wasteland? Wired
When Mommybloggers Attack: Disney has stirred up controversy in the booming social media maven mom world for a schwag-filled extravaganza it put for the elite mommybloggers. These things tend to divide the haves and have-nots. Many were pretty annoyed by all the tweets about the exclusive parties and sweet gift bags showered on attendees at the Disney Social Media Moms conference. One attendee stoked the fires more with a “Don’t get jealous” blog post. Can’t we all just get along? Technorati
Tumblr of the Day: OMG, do you remember Encarta 96 and O-Town and Sky Dancers??? Fuck Yeah Nostalgia
Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention
There are no one-size-fits-all solutions for improving retention in a subscriptions business. While annual subscribers might stick around longer for some, other publishers will have better luck with monthly plans.
Digiday+ Research: The economy will hit the media and marketing industries this year, but differently
The economy will plague both the media and marketing industries in 2023, but the hit will be uneven between publishers and agencies.
Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
SponsoredWhy Best Buy Ads sees retail media as integral to its customer-centric purpose
Sponsored by Best Buy Ads Retail media networks have become critical for marketers, with retailers investing in ways that enable advertisers to engage consumers across online and offline channels. Given the wealth of retailers’ first-party customer data and measurement capabilities, retail media networks have become a natural fit for augmenting performance marketing programs. Alongside the […]
The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?