You Are Being Followed: We are all used to targeted Facebook ads by now, but are you ready for real-time targeted ads? This would mean soon after you post a status update or comment about something, let’s say getting a haircut, you would see an ad with a coupon for a discounted haircut and blow dry. I don’t think I need to be getting ads in real-time. I have never clicked on an ad that has shown up on my Facebook page…except for one about adopting puppies. But that’s it, I swear. AdAge
Twitter of the Day: Frustrated with Photoshop crashing? @AngryPhotoshop doesn’t want to hear about it.
Learn Guitar Online: Could this be the future of music lessons? Dan Smith better watch his back. Berklee College of Music and Grammy-winning guitar player Steve Vai teamed up to reach the Guinness World Record for the largest online guitar lesson. They got 7,000 students in all, pretty impressive. Mashable
Control the Media: OK, remember that video we posted about controlling video screens in Times Square that turned out to be fake, and even worse, was part of a viral ad campaign for the movie Limitless? Looks like some one did it for real this time. The Daily What
Friday Bonus: Here’s an extra site for you to waste time on: Dear Blank Please Blank.
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BuzzFeed, Hearst, other publishers, replace lavish holiday parties with more subdued celebrations
BDG, BuzzFeed, Hearst and The Washington Post will host in-person holiday parties this year, though they will not be the stereotypical soirées.
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Member ExclusiveMedia Buying Briefing: The latest media agency estimates for 2023 revenue are out and they remain, well, upbeat
Two holding company media agency analysts continue to hold a more positive, if slightly tempered outlook on 2023 given strong results for 2022.
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The case for and against publishers continuing holiday-specific commerce coverage post-Black Friday weekend
Black Friday is over but publishers are up in the air about whether or not to continue covering holiday sales in the lead up to the holidays.
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SponsoredPublishers are adapting advertising strategies for a privacy-first world
Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing industry in the U.S. is massive and set to be shaken […]
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Why PMG’s Nike win doesn’t seem all that unusual for the indie media agency
The Texas-based independent agency continues to grow its roster of clients after landing Nike's media AOR business for North America.
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Media Briefing: Publishers see a bump in commerce sales during Black Friday weekend despite economic downturn
Publishers' commerce businesses show positive signs that consumers are still shopping despite the economic downturn.
