You Are Being Followed: We are all used to targeted Facebook ads by now, but are you ready for real-time targeted ads? This would mean soon after you post a status update or comment about something, let’s say getting a haircut, you would see an ad with a coupon for a discounted haircut and blow dry. I don’t think I need to be getting ads in real-time. I have never clicked on an ad that has shown up on my Facebook page…except for one about adopting puppies. But that’s it, I swear. AdAge
Twitter of the Day: Frustrated with Photoshop crashing? @AngryPhotoshop doesn’t want to hear about it.
Learn Guitar Online: Could this be the future of music lessons? Dan Smith better watch his back. Berklee College of Music and Grammy-winning guitar player Steve Vai teamed up to reach the Guinness World Record for the largest online guitar lesson. They got 7,000 students in all, pretty impressive. Mashable
Control the Media: OK, remember that video we posted about controlling video screens in Times Square that turned out to be fake, and even worse, was part of a viral ad campaign for the movie Limitless? Looks like some one did it for real this time. The Daily What
Friday Bonus: Here’s an extra site for you to waste time on: Dear Blank Please Blank.
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‘Not the future’: European publishers remain steadfast in blocking alternative IDs to third-party cookies
Some European publishers believe alternatives to the third-party cookies, probabilistic or deterministic, will do more harm than good to their ads businesses.
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Media Briefing: Why Leaf Group spun off its media arm into a standalone company
World of Good's newly appointed CEO Lindsey Abramo spoke with Digiday about her plans to lean into experiential and embrace niche vs. scale.
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Dentsu’s latest ad report shows slowed growth, driven mostly by inflation
The good news in Dentsu's ad forecast is that there's still growth. The bad news: most of the growth is the result of inflation, while real ad pricing actually dropped a bit.
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SponsoredWhat the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. […]
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How chef influencer Tue Nguyen works with the BuzzFeed Creator Network
BuzzFeed's Creator Network has been valuable from an audience and production education standpoint, but Nguyen still drives most of her business on her own.
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Dentsu’s new Web3 readiness tool shines light on the tech’s potential to complement AI
Dentsu's Innovation Initiative is launching a web3 readiness index next month — at a time when the industry is obsessed with AI. Could the two technologies actually make a good pair?
