Something is working. In April, the New York Times’ site attracted 46.7 million unique users globally, according to ComScore. Mail Online pulled in 38.7 million uniques — more than the Huffington Post, the BBC and The Wall Street Journal. In the U.S., the Times drew an audience of 32.9 million uniques, putting it well ahead of Mail Online’s 16.1 million. Still, the rapidly growing site is well within striking distance of USA Today (16.9 million users) the LA Times (16.4 million) and the Washington Post (16.2).
Veteran U.K. newspaper analyst Jim Chisholm offered a few theories for Mail Online’s meteoric rise. “First of all it is of course a very successful print newspaper,” he said.”I think it has the highest revenue of any newspaper in Europe.”
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