Curation is all the rage. It was a hot topic at South by Southwest last week. One well-attended panel featured The New York Times’ David Carr decrying much of the “curating” out there as simply glomming off the hard work of creators. Much of the conversation highlighted how different people have different definitions of what curation is and is not. Noah Brier, co-founder of curation company Percolate and participant on the panel, is one of the leaders in defining just what is curation. To some it’s just aggregation dressed up with a fancy name. Others see something more, a new form of content dissemination and creation that defies easy labels. That’s why it’s interesting to check out the “What is Curation?” video from Brier’s company Percolate, which content curation tools for brands. What it comes down to is that curation, when done well, adds to the original article while also informing. You can follow Brier on Twitter at @heyitsnoah.
More in Media
Retailers are rushing to build AI apps. It’s unclear if shoppers will use them
There are almost 900 apps on ChatGPT and 353 Claude connectors, according to AppDiscoverability.com, which tracks AI app data.
Why news publishers are getting into the sports business coverage
Yahoo and Dow Jones are betting on the booming sports business beat, launching new verticals to capture high-value audiences and advertisers.
From ad tech tax to AI data brokers: the new middlemen keep 100%, publishers say
For some publishers, third-party content scraping lands as an even bigger affront than the ad tech tax they’ve spent years navigating – not a share of the pie, but the pie itself.