Digiday ended the year on a great note. Our traffic is up four times the start of the year, and we’re finding success in our approach that brings honesty to writing about what’s really going on in digital media. Thanks for reading us, commenting and telling us when we’re wrong. We’re excited for 2012, when we’ll have a new website that will make present our content in much nicer format.
The Trouble with Trading Desks by Mike Shields
Ad Tech’s Glass Ceiling by Carla Rover
Why Few Brands Are on Tumblr by Saya Weissman
5Qs: Rishad Tobaccowala by Brian Morrissey
The Best Agency Creatives’ Tumblrs by Saya Weissman
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A US-based World Cup poses unique problems and opportunities for brands; activating creators away from the games may be the solution.
Reuters and Time adopt bot-blocking whitelists to rein in AI crawlers
Reuters and Time adopt a ‘block-all’ AI bot strategy, part of a broader publisher move toward whitelist-only access.
Google’s AI opt-out leaves publishers with a choice they can’t safely use
The CMA has, on paper, given publishers a right to refuse AI in search. But because it’s opt-out, and Google is slow-walking the data needed to judge the impact, that right is barely usable, publishers say.