Digiday ended the year on a great note. Our traffic is up four times the start of the year, and we’re finding success in our approach that brings honesty to writing about what’s really going on in digital media. Thanks for reading us, commenting and telling us when we’re wrong. We’re excited for 2012, when we’ll have a new website that will make present our content in much nicer format.
The Trouble with Trading Desks by Mike Shields
Ad Tech’s Glass Ceiling by Carla Rover
Why Few Brands Are on Tumblr by Saya Weissman
5Qs: Rishad Tobaccowala by Brian Morrissey
The Best Agency Creatives’ Tumblrs by Saya Weissman
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News publishers may be flocking to Bluesky, but many aren’t leaving X
The Guardian and NPR have left X, but don’t expect a wave of publishers to follow suit. Execs said the platform is still useful for some traffic and engaging with fandoms – despite its toxicity.
Media Briefing: Publishers’ Q4 programmatic ad businesses are in limbo
This week’s Media Briefing looks at how publishers in the U.S. and Europe have seen programmatic ad sales on the open market slow in the fourth quarter while they’ve picked up in the private marketplace.
How the European and U.S. publishing landscapes compare and contrast
Publishing executives compared and contrasted the European and U.S. media landscapes and the challenges facing publishers in both regions.