Digiday ended the year on a great note. Our traffic is up four times the start of the year, and we’re finding success in our approach that brings honesty to writing about what’s really going on in digital media. Thanks for reading us, commenting and telling us when we’re wrong. We’re excited for 2012, when we’ll have a new website that will make present our content in much nicer format.
The Trouble with Trading Desks by Mike Shields
Ad Tech’s Glass Ceiling by Carla Rover
Why Few Brands Are on Tumblr by Saya Weissman
5Qs: Rishad Tobaccowala by Brian Morrissey
The Best Agency Creatives’ Tumblrs by Saya Weissman
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Mail Metro Media shifts ad strategy toward PMPs and fewer ads as it unifies stack
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MrBeast’s creator platform signals a more programmatic creator economy
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The case for and against agentic media buying
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