The 10 Most Stereotypical Ad:tech Photos

Ad:tech has a venerable heritage in the digital industry. It’s been going on forever — well, since 1997 — and it’s huge. It’s also very, well, direct response. That means lots of lead-gen networks, tool providers and sundry other characters. It is also, alas, perhaps the last bastion of “booth babe” in digital media events. Here are 10 telling pics from ad:tech San Francisco, which just took place earlier this week. A special thanks to Steve Hall, whose Flickr photosream was the source for most of these pictures, and Matt Barash who also snapped a few for us.

1. Bunnies. This guy told his wife he was going to a work thing. This is what a work thing looks like, hanging out with sexy bunnies under a tent. 

2. Hide your kids.  Apparently weird dudes can be booth babes too.

3. Body paint is the new clothing of choice at Ad:tech. That’s Strike two for you, dude on the right.

4. iballers, a dating affiliate ad network. Lots of great vendors to see at Ad:tech.

5. Cupcake babes. Nami Media wants to satisfy your, um, sweet tooth. 

6. Clickbooth mascot and his lady friends. Baller.

7. Classy ladies at the party. You have to be top heavy to get in to Ad:tech parties, ladies, and/or have bellybutton piercing, fishnets, exotic dancing experience.

8. Another lovely lady at the party. She looks out of it from all that digital marketing talk.

9.The Marketers Ball. This is a black-tie-only event.

10. If you need a date to the Marketers Ball, you know where to go.

More in Media

There is a new definition for MFAs, but it’s meant to be open to interpretation

A new definition for MFAs is available but the vague nature of the guidelines is leading to a lack of standards that might prevent adoption.

Publishers weigh generative AI’s pros and cons during the Digiday Publishing Summit

The publishers who attended DPS were focused on the potential upsides of applying the technology to their operations while guarding against the downsides.

ChatGPT’s latest update fuels publishers’ concerns about AI chatbots siphoning traffic

Now that ChatGPT users can surf the internet for information, some publishers are reconsidering the weight of the issue.