Ad:tech has a venerable heritage in the digital industry. It’s been going on forever — well, since 1997 — and it’s huge. It’s also very, well, direct response. That means lots of lead-gen networks, tool providers and sundry other characters. It is also, alas, perhaps the last bastion of “booth babe” in digital media events. Here are 10 telling pics from ad:tech San Francisco, which just took place earlier this week. A special thanks to Steve Hall, whose Flickr photosream was the source for most of these pictures, and Matt Barash who also snapped a few for us.
1. Bunnies. This guy told his wife he was going to a work thing. This is what a work thing looks like, hanging out with sexy bunnies under a tent. 
2. Hide your kids. Apparently weird dudes can be booth babes too.
3. Body paint is the new clothing of choice at Ad:tech. That’s Strike two for you, dude on the right.
4. iballers, a dating affiliate ad network. Lots of great vendors to see at Ad:tech.
5. Cupcake babes. Nami Media wants to satisfy your, um, sweet tooth.
6. Clickbooth mascot and his lady friends. Baller.
7. Classy ladies at the party. You have to be top heavy to get in to Ad:tech parties, ladies, and/or have bellybutton piercing, fishnets, exotic dancing experience.
8. Another lovely lady at the party. She looks out of it from all that digital marketing talk.
9.The Marketers Ball. This is a black-tie-only event.
10. Fling.com. If you need a date to the Marketers Ball, you know where to go.
-
‘Not the future’: European publishers remain steadfast in blocking alternative IDs to third-party cookies
Some European publishers believe alternatives to the third-party cookies, probabilistic or deterministic, will do more harm than good to their ads businesses.
-
Media Briefing: Why Leaf Group spun off its media arm into a standalone company
World of Good's newly appointed CEO Lindsey Abramo spoke with Digiday about her plans to lean into experiential and embrace niche vs. scale.
-
Dentsu’s latest ad report shows slowed growth, driven mostly by inflation
The good news in Dentsu's ad forecast is that there's still growth. The bad news: most of the growth is the result of inflation, while real ad pricing actually dropped a bit.
-
SponsoredWhat the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. […]
-
How chef influencer Tue Nguyen works with the BuzzFeed Creator Network
BuzzFeed's Creator Network has been valuable from an audience and production education standpoint, but Nguyen still drives most of her business on her own.
-
Dentsu’s new Web3 readiness tool shines light on the tech’s potential to complement AI
Dentsu's Innovation Initiative is launching a web3 readiness index next month — at a time when the industry is obsessed with AI. Could the two technologies actually make a good pair?
