Ad:tech has a venerable heritage in the digital industry. It’s been going on forever — well, since 1997 — and it’s huge. It’s also very, well, direct response. That means lots of lead-gen networks, tool providers and sundry other characters. It is also, alas, perhaps the last bastion of “booth babe” in digital media events. Here are 10 telling pics from ad:tech San Francisco, which just took place earlier this week. A special thanks to Steve Hall, whose Flickr photosream was the source for most of these pictures, and Matt Barash who also snapped a few for us.
Ocean Media’s Jay Langan on how data fueled this independent agency’s long-term strategy
Over the last two decades, Ocean Media has emerged as one of the largest data-driven firms helping transform popular brands like Mint Mobile and Rakuten into household names.
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The midterms are expected to draw a historic amount of political ad spend. How will publishers compete for those dollars?
Member ExclusiveMedia Briefing: Advertising and commerce ebb while subscriptions flow in publisher’s Q2 earnings reports
In this week's Media Briefing, media editor Kayleigh Barber analyzes the latest quarterly earnings reports from BuzzFeed, IAC's Dotdash Meredith, News Corp's Dow Jones, Gannett and The New York Times.
SponsoredHow brands are activating Gen Z and millennial TikTok audiences
Roland Hamilton, senior vice president of global licensing, Trusted Media Brands Although TikTok is widely considered a Gen Z platform, the video-sharing app also boasts a high number of millennial users. With more than 100 million active users in the U.S. alone, 32% of TikTok’s global audience is between the ages of 25–34. This large […]
Member ExclusiveDigiday+ Research deep dive: YouTube investments pay off for publishers’ brands, revenues
In this final installment of Digiday+ Research's deep dive into how publishers are using social media platforms, we're covering how publishers are investing time and money on YouTube -- and how that's translating to their revenues and brands.
ANA’s programmatic buying guide aims to shine a light on murky inefficiencies for CMOs
The Association of National Advertisers released a guide on programmatic media buying that aims to save marketers billions of dollars a year.