Digiday is at SXSW giving you the latest industry news out of the festival at Austin, Texas. More from the series →
Digiday is at SXSW. We’ll profile startups that solve real problems for brands, agencies and publishers; report the scuttlebutt outside the convention hall; and shoot video interviews with digital media leaders. Our coverage is made possible through the sponsorship of Vitrue, the social media management platform.
PepsiCo is a major supporter of the startup scene. It’s one of the top sponsors of SXSW, setting up shop in the convention center with a “Pepsi Central Station,” expanding its PepsiCo 10 startup program to India and Brazil and holding an “un-conference” to discuss how companies can operate like startups. The idea behind PepsiCo 10, explained PepsiCo director of digital media Josh Karpf, is for Pepsi to get exposure to the latest innovations while giving startups a case study of how to work with a major brand. Karpf believes brands can learn a lot from the fast, iterative nature of startups.
More in Media
Publishers reckon with declining Facebook referral traffic as the platform pulls away from news
Publishers are still feeling the effects of a change Facebook made in May that caused a steep decline in referral traffic. Nearly four months later, publishers aren’t sure when — or if — that traffic will come back.
There is a new definition for MFAs, but it’s meant to be open to interpretation
A new definition for MFAs is available but the vague nature of the guidelines is leading to a lack of standards that might prevent adoption.
Publishers weigh generative AI’s pros and cons during the Digiday Publishing Summit
The publishers who attended DPS were focused on the potential upsides of applying the technology to their operations while guarding against the downsides.