Digiday is at SXSW giving you the latest industry news out of the festival at Austin, Texas. More from the series →
Digiday is at SXSW. We’ll profile startups that solve real problems for brands, agencies and publishers; report the scuttlebutt outside the convention hall; and shoot video interviews with digital media leaders. Our coverage is made possible through the sponsorship of Vitrue, the social media management platform.
Ford’s made social media an important part of its marketing strategy. Global director of social media Scott Monty discusses how the carmaker works with startups, what brands can learn from startups and what startups don’t get about big brands like Ford.
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Digital Content Next divests TRUSTX to Symitri
The new venture will emerge as a real-time data clean room called Symitri following a $5 million investment.
The Washington Post adds AI-generated audio to three newsletters
The Washington Post added AI-generated audio (and AI-read ads) to three politics- and policy-focused newsletters.
AI Briefing: How Lexicon researches its approach to AI naming strategies
The agency behind names like Blackberry, Subaru and InDesign is researching emotions and associations consumers have with AI.