Connect with execs from The New York Times, TIME, Dotdash Meredith and many more
It is no secret that consumers are turning to online news services en masse, but the The Pew Report on the State of the Media 2010 provided a statistical basis for publishers piqued interest in investing into digital formats.
Not only are consumers turning away from print, but newsrooms are slicing staff and pulling in outside talent, from the finance and technology industries to create new revenue models and to hone strategy.
Although consumers are flocking to digital news sources, only 23 percent, per the study, would invest $5 per month in premium news content. Bridging the gap between consumer interest and a willingness to pay will be digital and print publishers’ greatest challenges in the coming decade.
View key findings and stats from The Pew Report on the State of the Media 2010 here
More in Media
YouTube’s AI slop crackdown has creators concerned, marketers cheering
Despite the potential crackdown, both creators and marketers broadly view YouTube’s updated policies as a positive move. They believe it indicates that the platform is paying attention to the ways creators are using AI — and that it’s open to AI tools that don’t result in the propagation of so-called “AI slop” videos.
Jargon buster: The key terms to know on AI bot traffic and monetization
Here’s a breakdown of the emerging vocabulary of AI-media economics, what these terms mean, and why they matter now.
Digiday+ Research: Publishers identify the top trends among Gen Z readers
Gen Z makes up a very small percentage of publishers’ readership, but those Gen Z audience members are consuming their news anytime, anywhere.