Solving for viewability might be a reason people are ad blocking
Buyers and sellers generally agree: The days of buying and selling nonviewable digital ads should be over. But what if solving for viewability is indirectly causing that other industry scourge du jour, ad blocking? Because the best way to make sure an ad is seen by humans is to run a really obnoxious one — the very kind that leads people to block ads. Subscribe to Pulse to read the rest of the story on the unintended consequences of viewability — and how one publisher has actually managed to solve for viewability without compromising the reader experience.
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Sponsored by MNTN Connected TV advertising has joined and expanded the larger ecosystem of campaigns that advertisers deploy. As such, omnichannel marketing strategies now encompass television and mobile devices, tablets and other screens such as out-of-home. And as customers engage across these different touchpoints, brands are seeking and moving their measurement and analytics efforts to […]
New app launches through Apple hoping to win with ‘zero-party data’ when others haven’t
Caden's new app lets users connect data from their Uber, Amazon, Netflix and other accounts in exchange for money. Will it take off?
‘The next level for us’: The New York Times eyes better retention for games in subscription drive
The games division is focusing on finding new ways to mine the inherent competitive nature of games like encouraging people to play multiple games in a single session or through new achievements and rewards for progression.