Buyers and sellers generally agree: The days of buying and selling nonviewable digital ads should be over. But what if solving for viewability is indirectly causing that other industry scourge du jour, ad blocking? Because the best way to make sure an ad is seen by humans is to run a really obnoxious one — the very kind that leads people to block ads. Subscribe to Pulse to read the rest of the story on the unintended consequences of viewability — and how one publisher has actually managed to solve for viewability without compromising the reader experience.
More in Media
Why publishers are questioning the effectiveness of blocking AI web crawlers
Publishers are unsure if blocking AI web crawlers is enough to protect their content from being scraped and used to feed AI tools and systems.
Meta adds a human element to AI, while others warn it all could be too ‘human like’
New features include a new chatbot called MetaAI, Bing search integration, new AI image tools, and dozens of celebrity characters.
Financial Times targets U.S. and global readers with subscription app products
The Financial Times has launched another lower-priced, subscription-based mobile app product a year after the debut of FT Edit to reach international readers.