Snapchat’s latest stab at monetization: Beach towels

If Snapchat can’t make money with advertising, perhaps it has a future in merchandising.

For only $24.99, the disappearing photo sharing app is selling an “Official Snapchat Beach Towel,” exclusively available on Amazon. Colored in its signature yellow, the towel is adorned with the spooky ghost logo and is bordered with the same photo editing tools and buttons that’s in the app.

Judging by the product’s wacky description listing its uses, the author was suffering with sun drowsiness when they wrote it. “[Y]ou can wrap it around you for warmth as you bound across the cold moons of Ephemera Beta,” it says, adding it can be used for “hand-to-hand combat” or used to “wrap it round your head to ward off noxious fumes.”

Our biggest question is what kind of material is it made from, perhaps a fine terry cloth or a velour cotton?

Looks comfy!

Either way, one of the two reviews complains that it “promptly disappeared 3 seconds later” after they placed it on the sand. Yuk, yuk.

The towel is Snapchat’s second addition to its burgeoning Amazon store, with the other item being an Official Snapchat Plushie that’s only $8.99 — an alternative for the budget-conscious.

But, if they’re ordered together, there’s free shipping so now you know what to get us on the next Prime Day.

https://digiday.com/?p=128728

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