Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
If Snapchat can’t make money with advertising, perhaps it has a future in merchandising.
For only $24.99, the disappearing photo sharing app is selling an “Official Snapchat Beach Towel,” exclusively available on Amazon. Colored in its signature yellow, the towel is adorned with the spooky ghost logo and is bordered with the same photo editing tools and buttons that’s in the app.
Judging by the product’s wacky description listing its uses, the author was suffering with sun drowsiness when they wrote it. “[Y]ou can wrap it around you for warmth as you bound across the cold moons of Ephemera Beta,” it says, adding it can be used for “hand-to-hand combat” or used to “wrap it round your head to ward off noxious fumes.”
Our biggest question is what kind of material is it made from, perhaps a fine terry cloth or a velour cotton?
Either way, one of the two reviews complains that it “promptly disappeared 3 seconds later” after they placed it on the sand. Yuk, yuk.
The towel is Snapchat’s second addition to its burgeoning Amazon store, with the other item being an Official Snapchat Plushie that’s only $8.99 — an alternative for the budget-conscious.
But, if they’re ordered together, there’s free shipping so now you know what to get us on the next Prime Day.
More in Media
Forbes launches dynamic AI paywall as it ramps up post-search commercial diversification plans
For the latest Inside the publisher C-Suite series, Digiday spoke to Forbes CEO Sherry Phillips on its AI-era playbook, starting with its AI-powered dynamic paywall to new creator-led commercial opportunities.
Creators embrace Beehiiv’s push beyond newsletters
Creators are embracing Beehiiv’s new website, product and analytics tools to help them grow beyond the competitive newsletter space.
Media Briefing: Publishers turn to paid audience acquisition tactics to tackle traffic losses
Publishers facing declining organic traffic are buying audiences through paid ads and traffic arbitrage, and using AI tools to do it.